This article uses narrative analysis to study a marketing relationship elicited by means of a phenomenological interview. The focal point is the consumer's perspective, and the single incident of a marketing encounter is treated as a core event in relationship marketing. The narrative is derived by
β¦ LIBER β¦
The anthropology of dementia: a narrative perspective
β Scribed by William L. Randall
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 45 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0885-6230
- DOI
- 10.1002/gps.2179
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
This article draws on recent thinking in the field of narrative gerontology to lend support to Mahnaz Hashmi's βanthropological perspectiveβ on dementia. From a narrative perspective, the relational component of human life β and thus of dementia β is underscored. Moreover, when the narrative dimensions of memory are considered, the line between βnormalβ and βpathologicalβ is revealed as finer than commonly assumed. Copyright Β© 2009 John Wiley & Sons, Ltd.
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