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The antecedents and influences of airline loyalty programs: the moderating role of involvement

โœ Scribed by Wang, Edward Shih Tse (author);Chen, Lily Shui Lien (author);Chen, I. Fei (author)

Book ID
121572488
Publisher
Springer Verlag
Year
2014
Tongue
English
Weight
412 KB
Volume
9
Category
Article
ISSN
1862-8516

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## Abstract This paper addresses some important issues involving the effective deployment of everโ€increasing VIP program budgets. Recent research results on the effects of VIP programs have been somewhat mixed. Some studies have found a positive influence on consumer behavior, while others report n