𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The analysis of price competition between corporate brands

✍ Scribed by Lutz Hildebrandt; Daniel Klapper

Book ID
117361402
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
139 KB
Volume
18
Category
Article
ISSN
0167-8116

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## Abstract The objective of this paper is to provide two‐stage game models explaining the β€˜Generic Competition Paradox’ that demonstrates an increase of brand‐name drug price in response to generic entry. Under the assumption that there are two groups of consumers who are segmented by their insura