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Testing the mediating role of cognitive responses in the elaboration likelihood model

โœ Scribed by Stephenson, Michael T.; Benoit, William L.; Tschida, David A.

Book ID
127038243
Publisher
Taylor and Francis Group
Year
2001
Tongue
English
Weight
1013 KB
Volume
52
Category
Article
ISSN
1051-0974

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## Abstract Although the concept of cognitive age has been positioned in the psychology, marketing, and gerontology literatures as an important variable that mediates the relationship between specific antecedents and consequences, a test of its implied mediational role has not been done. As such, r