Tested Advertising Methods (Business Classics Series)

✍ Scribed by John Caples, Fred E. Hahn

Publisher: Prentice Hall
Year: 1997
Tongue: English
Leaves: 152
Edition: 5 Sub
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

📜 SIMILAR VOLUMES

📁 tested advertising methods

📂 Library 🌐 English

Tested Advertising Methods (4th Ed.)

📁 Tested Advertising Methods (4th Ed.)

✍ John Caples, David Ogilvy 📂 Library 🌐 English

Aerospace series. Lamps, incandescent. T

📁 Aerospace series. Lamps, incandescent. Test methods

📂 Scientific

Aerospace series. Hydraulic filter eleme

📁 Aerospace series. Hydraulic filter elements. Test methods. Test sequence

📂 Scientific

Organolithium Methods (Best Synthetic Me

📁 Organolithium Methods (Best Synthetic Methods Series)

✍ Basil John Wakefield 📂 Library 📅 1988 🌐 English

Organolithium Methods (Best Synthetic Me

📁 Organolithium Methods (Best Synthetic Methods Series)

✍ Basil John Wakefield 📂 Library 📅 1988 🌐 English

This volume presents an account of the applications of organolithium compounds in synthesis. General considerations, such as solvents, inert atmospheres, apparatus and safety, are discussed as well as detailed specific methods.