๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Test of the Alignment Hypothesis as the Reason for the Mosaic Unit Phenomenon

โœ Scribed by MOORE, R. E. M.


Book ID
109661746
Publisher
Nature Publishing Group
Year
1968
Tongue
English
Weight
226 KB
Volume
217
Category
Article
ISSN
0028-0836

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๐Ÿ“œ SIMILAR VOLUMES


Aligning benefits with payments: A test
โœ Seigyoung Auh; Eric Shih; Yeosun Yoon ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 435 KB

## Abstract This article examines consumer perception of transactions whose benefits of consumption and cost of purchase unfold over time. Specifically, the article employs the notion of narrow framing to suggest that, when consumers confront a series of decisions, they tend to make evaluations one