Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?

✍ Scribed by William P. Putsis Jr.

• Book ID: 113204884
• Publisher: Elsevier Science
• Year: 1996
• Tongue: English
• Weight: 975 KB
• Volume: 51
• Category: Article
• ISSN: 0040-1625
• DOI: 10.1016/0040-1625(95)00252-9