Tell me a story: Crafting and publishing research in consumer psychology

✍ Scribed by Laura A. Peracchio; Jennifer Edson Escalas

• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 186 KB
• Volume: 18
• Category: Article
• ISSN: 1057-7408
• DOI: 10.1016/j.jcps.2008.04.008

✦ Synopsis

Abstract

This paper provides a narrative framework for writing empirical research papers in consumer psychology. The components of this framework include focusing on the research contribution, maintaining a consistent plot structure, creating a story with constructs and variables as the main characters, minimizing subplots, and polishing the writing. We assert that integrating a narrative within a research paper enhances the likelihood of publication.