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Telepresence and fantasy in online apparel shopping experience

✍ Scribed by Song, Kun; Fiore, Ann Marie; Park, Jihye

Book ID
121675722
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
188 KB
Volume
11
Category
Article
ISSN
1361-2026

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Virtual try-on technology (referred to in this article as Virtual Try-on) can deliver product information that is similar to the information obtained from direct product examination. In addition, the interactivity and customer involvement created by Virtual Try-on can enhance the entertainment value