This text offers what the author describes as:"a creative approach to developing business communication strategy and tactics on the Net. ...It shows you how to increase the financial impact of the Internet as a business communication channel to reach customers, sales prospects, others that you do business with, and even your employees."The author argues that the individuality of the text lies in its ability to show the reader exactly what companies are doing to market creatively in cyberspace and draw people to their areas. The author also offers an online component whereby readers can correspond with him by E-mail to offer suggestions for adding related online content.There is also a special Internet newsletter for readers giving additional tips and insights as Internet communication evolves.The author plans monthly chat sessions at the site of the online supplement to enable readers to ask questions directly, as well as exchange ideas in real time with others.Altogether the work is divided into 17 sections, ranging from analysis of the nature of the Internet to developing marketing tactics and their implementation leading to the preparation of an Internet communication plan.
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