Technology Pricing: From Principles to Strategy

✍ Scribed by Francis Bidault (auth.)

Publisher: Palgrave Macmillan UK
Year: 1989
Tongue: English
Leaves: 225
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xx
International Technology Transfer: Substance and Framework....Pages 1-24
Front Matter....Pages 25-26
Types of Remuneration and Forms of Payment in International Technology Transfers....Pages 27-37
The Pure Theory of Technology Pricing....Pages 38-59
Two Approaches to Pricing Policy....Pages 60-80
Front Matter....Pages 81-82
Licensing Out Strategies....Pages 83-102
Licensing In Strategies....Pages 103-119
A Theory of the Licensor-Licensee Relationship: the Quasi-Internalisation Model....Pages 120-133
Front Matter....Pages 135-137
An Empirical Analysis of Technology Pricing....Pages 139-160
Internationalisation Strategies and Technology Pricing Policies....Pages 161-182
Conclusion....Pages 183-187
Back Matter....Pages 188-207

✦ Subjects

Marketing; Industries; Innovation/Technology Management

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