๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Techniques in psychophysiology

โœ Scribed by Eysenck, H.J.

Book ID
122888292
Publisher
Elsevier Science
Year
1980
Tongue
English
Weight
187 KB
Volume
1
Category
Article
ISSN
0191-8869

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## Abstract A variety of psychophysiological techniques have been used in the measurement of consumer reactions to marketing stimuli since the 60s. The objectives of this paper are: (1) to present a descriptive review of the psychophysiological techniques and (2) to discuss critical concerns about