Consumer demand for counterfeit goods
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Gail Tom; Barbara Garibaldi; Yvette Zeng; Julie Pilcher
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Article
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1998
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John Wiley and Sons
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English
β 123 KB
Research on counterfeiting has focused on the supply side, with scant attention to consumer demand for counterfeit goods. Anticounterfeiting efforts would benefit from the identification of the segment(s) of consumer counterfeiting accomplices, consumers who knowingly purchase counterfeit products.