𝔖 Bobbio Scriptorium
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Technical audits in manufacturing companies

✍ Scribed by V.J. Osola

Publisher
Elsevier Science
Year
1986
Weight
193 KB
Volume
7
Category
Article
ISSN
0261-3069

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This paper discusses the results of two pieces of empirical work which investigated strategic integration in a sample of UK manufacturing companies. Although there have been calls for improved links between marketing and manufacturing, the results show that, in practice, the strategic link between t