This book is a "must read" if you've wanted to learn more about this sometimes intimidating subject. You'll certainly learn to incorporate a few concepts of Technical Analysis (analyzing stock prices and volume trends over time) as an important part of your investing decision making. This book takes a very complex subject and breaks it down into some solid, easy-to-understand explanations for those of us who simply want to know "the basics". For example, one of the chapters is entitled, "This Isn't Brain Surgery". The author seems to be writing toward those of us who are thinking in a broader sense and want to utilize technical analysis as an additional validation to confirm our buy, hold, and sell decisions. The author's chapter on "When to Sell" is worth the price of this book alone. Yes, this book does cover some of the more intricate technical analysis tools, but, thankfully, the author provides a decent explanation, spends a little time on it, and then moves on (before we nod-off, that is!). If you've always wanted to know more about Technical Analysis (but were afraid to ask your "geek" friends), you'll enjoy this author's method of sharing these concepts along with some of his own investing wisdom. If you are willing to spend some of your own time every week incorporating a few of these tools into your investing decisions (just like Jim Cramer on CNBC advises every night on his TV show), then this book is definitely for you!