✦ LIBER ✦
Teaching direct marketing and competing for the collegiate echo award
✍ Scribed by McCorkle, Denny E.
- Publisher
- John Wiley and Sons
- Year
- 1997
- Weight
- 127 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
✦ Synopsis
The purpose of this paper is to provide motivation and direction for marketing, journalism, and mass communication professors to consider offering a basic undergraduate Direct Marketing course and, more specifically, to encourage entry into the Direct Marketing Educational Foundation's Collegiate Echo Competition as a means of structuring the course design and content. The paper addresses the issues of adding a Direct Marketing course, promoting enrollment, and the benefits of the Collegiate Echo Competition to students, potential employers, and professors/