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Task complexity and sources of task-related information during the observational learning process

✍ Scribed by Laguna, Patricia L.


Book ID
111975652
Publisher
Taylor and Francis Group
Year
2008
Tongue
English
Weight
912 KB
Volume
26
Category
Article
ISSN
0264-0414

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## Abstract Prior research suggests the complexity of a product choice task is inversely related to the extent of consumers' external information search. The resource‐matching perspective holds that cognitive effort (e.g., external information search) is greatest when available cognitive resources