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Tariff-Specific Preferences and Their Influence on Price Sensitivity

✍ Scribed by Wolk, Agnieszka; Skiera, Bernd

Book ID
125334440
Publisher
Springer-Verlag
Year
2010
Tongue
English
Weight
200 KB
Volume
3
Category
Article
ISSN
2198-3402

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## Abstract Recent theories in social psychology assume that people may have two different attitudes toward an object at the same timeβ€”one that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research presented in this