Targeting in advertising markets: implications for offline versus online media

✍ Scribed by Dirk Bergemann; Alessandro Bonatti

• Book ID: 118080050
• Publisher: The RAND Corporation
• Year: 2011
• Tongue: English
• Weight: 552 KB
• Volume: 42
• Category: Article
• ISSN: 0741-6261
• DOI: 10.1111/j.1756-2171.2011.00143.x