Targeting consumers who are willing to pay more for environmentally friendly products

✍ Scribed by Laroche, Michel; Bergeron, Jasmin; Barbaro‐Forleo, Guido

• Book ID: 120659971
• Publisher: Emerald Group Publishing Limited
• Year: 2001
• Tongue: English
• Weight: 349 KB
• Volume: 18
• Category: Article
• ISSN: 0736-3761
• DOI: 10.1108/EUM0000000006155