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Targeting and timing promotional activities: An agent-based model for the takeoff of new products

✍ Scribed by S.A. Delre; W. Jager; T.H.A. Bijmolt; M.A. Janssen


Book ID
116618064
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
415 KB
Volume
60
Category
Article
ISSN
0148-2963

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