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Taming technology [QinetiQ marketing strategy]

✍ Scribed by Venables, M.


Book ID
114461264
Publisher
The Institution of Electrical Engineers
Year
2004
Tongue
English
Weight
216 KB
Volume
83
Category
Article
ISSN
0956-9944

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The computer industry like many others is characterized by a number of successful and unsuccessful start-ups. Past studies of innovation have presented "market pull" and "technology push" models to describe the development of new products. This paper proposes a synthesized model of concurrent techno