Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector

✍ Scribed by Moss, Danny; Warnaby, Gary; Thame, Louise

• Book ID: 115472347
• Publisher: Emerald Group Publishing Limited
• Year: 1996
• Tongue: English
• Weight: 79 KB
• Volume: 30
• Category: Article
• ISSN: 0309-0566
• DOI: 10.1108/03090569610153318