Product decisions in practice
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Jack W. Paul; Samuel C. Weaver
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Article
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2002
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Elsevier Science
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English
โ 901 KB
This study provides insight as to how nine diversified companies make decisions on product additions/abandonments and pricing . We address the following: (1) identification of relevant costs and revenues, (2) processes used, and (3) the impact on support costs . We also document ancillary issues, sh