Switchmode power supply handbook

✍ Scribed by Keith H Billings; Taylor Morey

• Publisher: McGraw-Hill
• Year: 2011
• Tongue: English
• Leaves: 362
• Category: Library

✦ Table of Contents

Contents......Page 3
Part One: Savvy......Page 0
After all, we’re all speaking, often simultaneously......Page 9
Whither Goest?......Page 10
Why Sizzle and Steak Are Both Required for Fine Dining......Page 14
The True Speaker Is Not a Performing Seal......Page 16
Alan’s Million Dollar Speaking Profile......Page 17
The Diverse (and Daunting) Speaker Scenarios......Page 19
The Vagaries of the Trade......Page 24
Summary......Page 28
Creating Value Propositions......Page 30
Get the Dummy Off the Cover......Page 34
Alan’s 12 Steps to Creating Market ‘‘Reach’’......Page 37
The Litmus Test of Real, Imaginary, and ‘‘Woo-Woo’’ Markets......Page 43
Organizing Your Approach: The Easiest Route Is Usually the Best......Page 47
Summary......Page 51
Being Around a Long Time Makes You Older, but Not Necessarily Better......Page 52
Transforming Intellectual Capital into Intellectual Property......Page 58
Establishing Viral Interest......Page 61
Nine Best Practices to Increase Your Business......Page 65
If You Don’t Blow Your Own Horn, There Is No Music......Page 76
Fish Swim, but Different Strokes for Different Folks......Page 83
Summary......Page 84
The Three Basic Fee Ranges You Must Create......Page 86
Taking Out the Middlemen: Dealing Only with True Buyers......Page 92
Providing the Choice of ‘‘Yeses’’......Page 99
Turning an Event into a Process and Tripling Your Success......Page 101
40 Ways to Increase Your Fees......Page 104
Increasing Fee Velocity......Page 107
Summary......Page 110
The Magic and Myth of the Internet......Page 111
Working (or Not) with Bureaus and Avoid Being a Hired Hand......Page 115
Trade Associations: Make Money and Market Concurrently......Page 125
Where and How to Publish......Page 130
The Zeitgeist of Marketing: The Market Gravity Cycle......Page 138
Summary......Page 145
Wealth Is Discretionary Time......Page 146
Alan’s Five Essential and Legitimate Staff Characteristics......Page 150
You’re a Professional Speaker, Not a Hired Hand......Page 160
The Sources of Sound, Objective, Professional Feedback and Why Unsolicited Feedback Will Kill You......Page 162
Small Print: Incorporation, Legal, Accounting, Insurance, Taxes, Yada Yada......Page 170
Summary......Page 177
Part Two: Steak......Page 179
Becoming the ‘‘go-to’’ resource......Page 180
The Amazing Secret Leverage of Process Trumping Content......Page 181
The Myth of ‘‘Shelf Life’’ and the Creation of Long-Term Intellectual Property......Page 187
Why You’ll Seldom Get Tossed Out for Using Common Sense......Page 189
The Use of Metaphor, Visuals, and Pragmatic Change Devices......Page 192
15 Immediate Expansion Sources for Your Speaking Business......Page 195
Summary......Page 197
The rules and regulations for formulating great content......Page 198
Using Original Sources with Your Own Original Material......Page 199
People Learn in Differing Ways: Not Everyone Is as Smart as We Think We Are......Page 215
The 90-Minute Rule......Page 226
Summary......Page 232
Refusing Business (Yes, Refusing Business)......Page 233
Rising above the Crowd by Avoiding Meat Market Mentalities......Page 239
The Three Kinds of Speaker and Why Only One Gets Wealthy......Page 244
Parachute Examples......Page 247
15 Conditions That Support Raising Fees......Page 250
Summary......Page 259
Part Three: Sizzle......Page 261
The Myth of Body Language, Gestures, and Movement......Page 262
Alan’s 10 Interpersonal Techniques (and Expert Devices) to Engage the Audience......Page 264
20 Great Ways to Engage Almost Any Audience......Page 281
Biding Your Time......Page 290
Adjusting for Trouble......Page 294
Turning Errors and/or Troubles into the Extraordinary......Page 298
Summary......Page 300
10 Ideas for Product and Service Revenue Generation......Page 301
The Accelerant Curve......Page 316
Building Communities: REV—Creating Evergreen Clients......Page 318
Summary......Page 321
TIAABB: There Is Always a Bigger Boat......Page 322
Ethical Considerations: A Speaker’s Creed......Page 326
Personal and Professional Rewards......Page 328
Paying Back......Page 330
Summary......Page 334
Alan’s Accelerators for New Speakers......Page 335
Alan’s Accelerators for Veteran Speakers......Page 338
Alan’s Advice for Bureaus......Page 339
Alan Weiss Interviews Patricia Fripp......Page 341
Appendix......Page 349
B......Page 350
C......Page 351
E......Page 352
F......Page 353
I......Page 354
M......Page 355
N......Page 356
P......Page 357
R......Page 358
S......Page 359
T......Page 360
W......Page 361
Z......Page 362