๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Switching behavior in automobile markets: A consideration-sets model

โœ Scribed by Rajan Sambandam; Kenneth R. Lord

Book ID
112929670
Publisher
Sage Publications
Year
1995
Tongue
English
Weight
865 KB
Volume
23
Category
Article
ISSN
0092-0703

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High-technology markets represent unique problems for organizational buyers and, in turn, for their existing and potential vendors. These problems are due to high levels of uncertainty and the presence of switching costs tied to existing technologies or vendors. The authors focus on two aspects of b