Cover
Half Title
Title Page
Copyright Page
Epigraph
Table of Contents
Foreword
June, 2014
Acknowledgments
Introduction: Corporate Social Responsibility
Defining CSR
Measuring CSR
Profiting from CSR
Sustainable Value Creation
Plan of the book
Principle 1: Business is social progress
For-profit firms
Business is ethical and moral
Self-interest and public interest
Summary
Principle 2: Shareholders do not own the firm
Limited liability
A legal person
The business judgment rule
Stakeholders, not shareholders
Summary
Principle 3: Prioritizing competing stakeholder interests is difficult
Stakeholder theory
Prioritizing stakeholders
A decision-making model
Summary
Principle 4: CSR is a stakeholder responsibility
Corporate social responsibility
Corporate stakeholder responsibility
Stakeholder democracy
Summary
Principle 5: Market-based solutions are optimal
Imperfect markets
Unintended consequences
Behavioral economics
Summary
Principle 6: Profit = total value
Economic value + social value
Profit optimization
Production value and consumption value
Summary
Principle 7: The free market is not free
Free markets
Externalities
Lifecycle pricing
Summary
Principle 8: Only business can save the planet
Sustainability
Waste
Materialism
Scale
Summary
Principle 9: Value creation is not a choice
Not philanthropy, but core operations
Not caring capitalism, but market capitalism
Not sharing value, but creating value
Summary
Principle 10: The business of business is business
Milton Friedman
The purpose of the firm
Summary
Conclusion: Sustainable Value Creation
Defining SVC
Enlightened management
Final thoughts
About the author
Notes
Epigraph
Foreword
Introduction: Corporate Social Responsibility
Principle 1: Business is social progress
Principle 2: Shareholders do not own the firm
Principle 3: Prioritizing competing stakeholder interests is difficult
Principle 4: CSR is a stakeholder responsibility
Principle 5: Market-based solutions are optimal
Principle 6: Profit = total value
Principle 7: The free market is not free
Principle 8: Only business can save the planet
Principle 9: Value creation is not a choice
Principle 10: The business of business is business
Conclusion: Sustainable Value Creation