Sustainable Thinking: Ethical Approaches to Design and Design Management

✍ Scribed by Aaris Sherin

• Publisher: Fairchild Books
• Year: 2013
• Tongue: English
• Leaves: 194
• Series: Required Reading Range; 34
• Edition: 1
• Category: Library

✦ Synopsis

Sustainable Thinking explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically driven. Examples from a wide range of practitioners who work within the field of sustainable design are examined through case studies, and engaging activities suggest ways for students and practitioners to explore introducing sustainable thinking into their work.

✦ Table of Contents

Contents
Introduction
Chapter 1: The Basics of Sustainability and Design
The role of designers
Sustainability 101
Creating change
Envisioning solutions
Motivators driving business
Activity: Electric vehicles
Expanding the role of designers
Best practice
Touch points
Case study: SHAGAL | iodaa
Activity: Design for the greater good
Chapter 2: Strategies
Terminology and branding
Greenwashing
The importance of strategy
Activity: Benchmarking
Tools for business analysis
Development versus implementation
Interview Amy Fox
Case study: MIO
Case study: Bambeco
Activity: Redefine a category
Chapter 3: Design Creating Change
Design that deserves to exist
Communicating values
Challenges in the developing world
Connecting to raw materials
Case study: Magno
When good design goes wrong
Tools for growing a business and predicting success
Activity: Product designers: child’s toy
Case study: Metalli Lindberg
Activity: Communications/advertising designers
Chapter 4: Design Making Change
Technology facilitating collaboration
How to design for a cause (even at home)
Be a designer… for good
Case study: Chris Haughton
Activity: Working with partners
Managing effective collaboration
Case study: Elio Studio
Activity: One Planet Living
Chapter 5: Envisioning Sustainable Systems
When being the best is not enough
Case study: Project Masiluleke
Activity: Mobile technology campaign
Case study: 1 in 29
New frontiers in recycling
Case study: Redefining raw materials
Activity: Upcycled design
Reframing corporate thinking
Case study: A new twist on branding
Interview Sali Sasaki
Activity: Socially responsible design
Chapter 6: Implementing Sustainable Practices
Connecting sustainability and design management
Activity: Personal and professional values
The design process
Identify a working group
Activity: Setting up a working group
Marketing and communication
Vision targets
Activity: Create a working draft
Technical targets
Activity: Achieving technical targets
What works best
Activity: Share resources
Conclusion
Glossary
Bibliography
Online resources
Index
Picture credits
Acknowledgements