The focus of this case-study is the supply chain management practices of Dell. Dell has been following its unique ‘direct build-to-order’ sales model for more than 20 years. Customers can plan their own configuration and place orders directly with the company via the phone or its Web site. Over the years, Dell’s supply chain efficiencies and direct sales gave it a competitive advantage.
The case-study examines how Dell has replaced inventory with information, and that has helped turn it into one of the fastest, most hyperefficient organizations on the planet. Here's how Dell uses speed as the ultimate competitive weapon, and why rivals may never be able to catch up.
This case-study covers the following issues:
- examine and analyze Dell’s Direct model, its basic working, success and future challenges;
- typical Working of Dell’s Supply Chain and future supply chain challenges;
- highlights Dell’s evolving Supply Chain practices and strategy and steps being taken by it to recapture its lost market leader position.
Case-study contents:
An overview of the case-study project
Case-study questions
Case-study text:Introduction
Dell: сompany оverview
Dell: history
Dell: products and services
Dell: competitors
Dell: SWOT-analysis
Dell: Company highlights
Dell: supply chain management
Typical working of Dell’s supply chain
Solution of the problem
Conclusions and recommendations
Glossary (English-English-Russian)
ReferencesВыпускное задание команды студентов по учебной лингвистической практике (английский язык) в тематической группе: case-study. Кейс был разработан самостоятельно.