<p><p>Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.
Supply Chain Management: A Global Perspective
โ Scribed by Nada R. Sanders
- Publisher
- Wiley
- Year
- 2011
- Tongue
- English
- Leaves
- 450
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
Existing supply chain management books focus on logistics, operations management, and purchasing. Sanders provides supply chain managers with a completely unique approach, presenting SCM from a balanced, integrative, and business-oriented viewpoint. Rather than examining SCM as an offshoot of other business functions, this book discusses it as a boundary-spanning function that is intertwined with other organizational functions. It contains extensive pedagogy and solved problems to make difficult concepts easy to understand. A rich set of current examples are also included to make the material more relevant. Supply chain managers will finally have a resource that takes the business perspective.
โฆ Subjects
Management;Management & Leadership;Business & Money;Management Science;Management & Leadership;Business & Money;Management;Business & Finance;New, Used & Rental Textbooks;Specialty Boutique
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