This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand
Successful marketing strategy for high-tech firms
โ Scribed by Eric Viardot
- Publisher
- Artech House
- Year
- 1998
- Tongue
- English
- Category
- Library
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
A complete and well-written guide to technology marketing strategy. If you're new to technology marketing, or maybe you've only concentrated on one aspect of it, this book will be your bible. Lots of case studies and very easy to read. Highly recommended.
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