Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals

✍ Scribed by Akmal S. Hyder; Lars Torsten Eriksson

• Book ID: 108152636
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 177 KB
• Volume: 34
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2004.12.008