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Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm

✍ Scribed by Ulrike De Brentani; Elko J. Kleinschmidt; Sören Salomo

Book ID
109165252
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
207 KB
Volume
27
Category
Article
ISSN
0737-6782

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## Abstract This paper investigates project management methods used during the execution phase of new product development projects. Based on prior field observations, organizational theory and product development literature, we pose hypotheses regarding the effectiveness of the project execution me