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Success Factors of Product Innovation: An Updated Meta-Analysis

✍ Scribed by Heiner Evanschitzky; Martin Eisend; Roger J. Calantone; Yuanyuan Jiang

Book ID: 119856121
Publisher: John Wiley and Sons
Year: 2012
Tongue: English
Weight: 140 KB
Volume: 29
Category: Article
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2012.00964.x

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