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Substitution effect of advertising on resale price maintenance: using a real options approach

✍ Scribed by Chen, Guan-Ru; Chen, Miao-Ling

Book ID: 127023633
Publisher: Taylor and Francis Group
Year: 2010
Tongue: English
Weight: 114 KB
Volume: 17
Category: Article
ISSN: 1350-4851
DOI: 10.1080/13504850802599474

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