Imagine two buildings: the first a sleek new hi-rise with a large sign in front, SCIENTIFIC MOUSETRAP COMPANY; the second, a dilapidated two-story with a small sign stuck in its scraggly front yard, AD HOC MOUSETRAP COMPANY. SMC builds a dandy mousetrap. As a mouse approaches its black box, a series
β¦ LIBER β¦
Substitution and the explanation of action
β Scribed by Joan Bryans
- Publisher
- Springer
- Year
- 1992
- Tongue
- English
- Weight
- 690 KB
- Volume
- 37
- Category
- Article
- ISSN
- 1876-2514
No coin nor oath required. For personal study only.
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## Abstract The purpose of this essay is to critique economic conceptualizations of consumer behaviour and explanations of consumer choice, and to propose an alternative rooted in the philosophy of mind and action, as well as in nascent social psychological and marketing models of purposive behavio