๐”– Bobbio Scriptorium
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Subliminal priming and persuasion: Striking while the iron is hot

โœ Scribed by Erin J Strahan; Steven J Spencer; Mark P Zanna


Book ID
117137827
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
318 KB
Volume
38
Category
Article
ISSN
0022-1031

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๐Ÿ“œ SIMILAR VOLUMES


Motivating consumer behavior by sublimin
โœ Martijn Veltkamp; Ruud Custers; Henk Aarts ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 325 KB

## Abstract Previous research suggests that priming of behavioral concepts (e.g., drinking water) motivates consumers outside conscious awareness, but only if primes match a current need (e.g., fluid deprivation). The present article reports two studies testing whether subliminal conditioning (subl