Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands

✍ Scribed by Hendriks, B.; van Meurs, F.; Korzilius, H.; le Pair, R.; le Blanc-Damen, S.

• Book ID: 117931880
• Publisher: IEEE
• Year: 2012
• Tongue: English
• Weight: 764 KB
• Volume: 55
• Category: Article
• ISSN: 0361-1434
• DOI: 10.1109/tpc.2012.2194602