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Studying Heuristic-Systematic Processing of Risk Communication

✍ Scribed by LeeAnn Kahlor; Sharon Dunwoody; Robert J. Griffin; Kurt Neuwirth; James Giese


Book ID
110690237
Publisher
Springer
Year
2003
Tongue
English
Weight
267 KB
Volume
23
Category
Article
ISSN
1573-9147

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In this article we present the heuristic-systematic model ; Chaiken, Liberman, & Eagly, 1989) as a theoretical framework for research on product warning labels. The model proposes two fundamental information processing modes. When processing systematically, perceivers access, scrutinize, and integra