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Studies on Attitudes and Communication || Compliance, Identification, and Internalization: Three Processes of Attitude Change

✍ Scribed by Herbert C. Kelman

Book ID
121495464
Publisher
SAGE Publications
Year
1958
Tongue
English
Weight
453 KB
Volume
2
Category
Article
ISSN
0022-0027

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## Abstract A three‐phase longitudinal study (spread over a month's time) was carried out to investigate attitude's persistence and linkage to behavior as it may be affected by the processing of information about the communication source. The following three independent variables were manipulated: