Stuck in the Past: Why Managers Persist
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Biyalogorsky, Eyal; Boulding, William; Staelin, Richard
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Article
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2006
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American Marketing Association
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English
β 134 KB
In this research, the authors examine the phenomenon of escalation bias in the context of managing new product introductions. In particular, they identify three general pathsβDecision Involvement Inertia, Decision Involvement Distortion, and Belief Inertia Distortionβthat can lead managers to escala