𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Structured Methods of New Product Development and Creativity Management: A Teaching Experience

✍ Scribed by António Augusto Fernandes; Sónia Da Silva Vieira; Albertina P. Medeiros; Renato M. Natal Jorge

Book ID
110987331
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
780 KB
Volume
18
Category
Article
ISSN
0963-1690

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## Abstract We develop a model of new product development which may inform decision‐making on innovation and knowledge management in this paper. The new model combines extant theoretical framework and actual practice from a leading Food and Beverage chain in Hong Kong to illustrate how evidence‐bas