Does attractiveness sell? Women's attitu
β
Abraham P. Buunk; Pieternel Dijkstra
π
Article
π
2011
π
John Wiley and Sons
π
English
β 108 KB
## Abstract In the present experiment, 85 female undergraduate students were presented with an advertisement for chewing gum, featuring an attractive or a moderately attractive sameβsex model. Participants were either primed on their gender or not. Results showed that genderβprimed women were willi