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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

✍ Scribed by Johye Hwang; Yoo-Shik Yoon; No-Hyeun Park


Book ID
116556422
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
487 KB
Volume
30
Category
Article
ISSN
0278-4319

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