<p>Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product pla
Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications
β Scribed by Ali HortaΓ§su; Joonhwi Joo
- Publisher
- Princeton University Press
- Year
- 2023
- Tongue
- English
- Leaves
- 280
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
A concise and rigorous introduction to widely used approaches in structural econometric modeling
Structural econometric modeling specifies the structure of an economic model and estimates the modelβs parameters from real-world data. Structural econometric modeling enables better economic theoryβbased predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.
β’ Concise overview of the most widely used structural econometric models
β’ Rigorous and systematic treatment of the topics, emphasizing key insights
β’ Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
β’ Focus on econometric models while providing concise reviews of relevant theoretical models
β¦ Table of Contents
CONTENTS
Preface
1 Introduction: Structural Econometric Modeling
2 Static and Dynamic Discrete Choice
3 Demand Estimation Using Market-Level Data
4 Estimation of Discrete-Game Models
5 Empirical Frameworks of Consumer Search
6 Auctions: Theory and Empirics
Appendix. Review of Basic Estimation Methods
Index
π SIMILAR VOLUMES
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planni
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Includes bibliographical references and indexes