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Structural and Interactional Features of Popular Culture Production: An Introduction to the Production of Culture Perspective

✍ Scribed by Clinton R. Sanders

Book ID
110739295
Publisher
Wiley (Blackwell Publishing)
Year
1982
Tongue
English
Weight
618 KB
Volume
16
Category
Article
ISSN
0022-0384

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The term "word-of-author advertising" has been used to refer to the fact that writers of screenplays, television dramas, novels, and other popular cultural products are using brand names in the texts of their works. The study draws upon data from 265 Consumer Reports tests conducted from 1950--1979