Strategy wedded to intelligence

✍ Scribed by Tracey Scott

• Publisher: John Wiley and Sons
• Year: 1996
• Weight: 68 KB
• Volume: 7
• Category: Article
• ISSN: 1058-0247
• DOI: 10.1002/cir.3880070402

✦ Synopsis

Strategy is making a rebound. Business Week reports that "After a decade of gritty downsizing, Big Thinkers are back in corporate vogue." A growing number of companies are creating or augmenting full-fledged strategic planning groups, while a new generation of business strategists pursue novel ways to expand business and create the markets of tomorrow.