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Strategy- An International Perspective - 6th ed. edition

✍ Scribed by Bob de Wit

Publisher
Cengage Learning
Year
2017
Tongue
English
Leaves
850
Edition
6
Category
Library
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✦ Synopsis

Strategy takes a truly global perspective. Contrasting viewpoint readings encourage discussion and debate, and illustrative cases help to acknowledge the importance of strategy in the world of business. Unlike most other books on the subject, the philosophy at the heart of this text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This textbook bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.

✦ Subjects

Strategy

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