The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzesΒ the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the nation
Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
β Scribed by Yordanka Chobanova
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Tongue
- English
- Leaves
- 250
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzesΒ the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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