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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

✍ Scribed by Yordanka Chobanova


Publisher
Palgrave Macmillan
Year
2009
Tongue
English
Leaves
250
Edition
1
Category
Library

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✦ Synopsis


The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzesΒ the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.


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