CATALOG RETAILER IN-STOCK PERFORMANCE: A
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John C. Taylor; Stanley E. Fawcett; George C. Jackson
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Article
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2004
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Wiley (John Wiley & Sons)
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English
β 85 KB
The purpose of this article is to study the level of βinβstockβ customer service performance being offered in the catalog channel of distribution. The article provides benchmark information for the catalog industry. More importantly, the article serves as one test of the effectiveness of the modern